PRIVACY POLICY

GENERAL MULTIMEDIA, LLC (the “Company”) is committed to maintaining robust privacy protections for its users.  Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Website.

For purposes of this Agreement, “Website” refers to the website created by the Company exclusively for its magazine GUÍA MÉDICA HISPANA (Hispanic Medical Guide), which can be accessed via our websites at www.guiamedicahispana.com and www.hispanicmedicalguide.com or through our mobile application, in which users can obtain information about GUÍA MÉDICA HISPANA regarding who we are, what we do, and what we offer. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of Website. By accepting our Privacy Policy and Terms of Use, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

 

I. INFORMATION WE COLLECT

 

We collect “Non-Personal Information” and “Personal Information.”  Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks.  Personal Information includes your email, name, address, and other information which you submit to us through any of our forms. NO FINANCIAL INFORMATION IS COLLECTED BY THE COMPANY WHEN PURCHASING AD SPACES VIA OUR WEBSITE SINCE ALL THE PROCESS IS MADE SECURELY VIA PAYPAL.

 

Information collected via Technology

 

To use the Website thereafter, you do not need to submit further Personal Information.  However, in an effort to improve the quality of the Website, we track information provided to us by your browser or by our software application when you view or use the Website, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Website, the time and date of access, and other information that does not personally identify you.  We may track this information using cookies, or small text files which include an anonymous unique identifier.  Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive.  Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our Website, both on an individual and aggregate basis.

The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

 

II. HOW WE USE AND SHARE INFORMATION

 

Personal Information:

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us.  Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you.  For example, we use Personal Information to contact users in response to questions, provide technical support, and inform users about our promotional offers.

Non-Personal Information:

In general, we use Non-Personal Information to help us improve the Website and customize the user experience.  We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site.  This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred.  You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy.  If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices.  We suggest that you check the Site periodically if you are concerned about how your information is used.

 

III. HOW WE PROTECT INFORMATION

 

We implement security measures designed to protect your information from unauthorized access.  We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology.  However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software.  By using our Website, you acknowledge that you understand and agree to assume these risks.

 

IV. YOUR RIGHTS REGARDING THE USE OF YOUR PERSONAL INFORMATION

 

You have the right at any time to prevent us from contacting you for marketing purposes.  When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail.  Please note that notwithstanding the promotional preferences you indicate by opting out, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

 

V. LINKS TO OTHER WEBSITES

 

As part of the Website, we may provide links to or compatibility with other websites or applications.  However, we are not responsible for the privacy practices employed by those websites or the information or content they contain.  This Privacy Policy applies solely to information collected by us through the Website.  Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Website.  To the extent that you access or use the Website through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application.  We encourage our users to read the privacy statements of other websites before proceeding to use them.

 

VI. CHANGES TO OUR PRIVACY POLICY

 

The Company reserves the right to change this policy and our Terms of Website at any time.  We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site.  Significant changes will go into effect 30 days following such notification.  Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

 

VII. CONTACT US

 

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to info@guiamedicahispana.com.

 

Last Updated: This Privacy Policy was last updated on March 7, 2015.